Case Study
BR - SP
2009 - 2025
B2C and B2B
e-learning course
KPI relationates
Learner Engagement
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Course completion rate
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Average watch time per module
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Drop-off rate
Efficiency
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Quiz & Assessment scores
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Skill application feedback
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Instructor responsiveness
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Course ratings & reviews
Revenue
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Onboarding time reduction
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Retention rate improvement
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Cost savings
Context
Founded in 2017 and based in São Paulo, Brazil, is the education technology division of UOL. The company employs approximately 850 people. In recognition of its contributions to educational technology, UOL EdTech was honored with the iBest 2023 Award in the "Edutech" category, affirming its position as a leading company in Brazil's education sector.
They serve a diverse clientele, including:
Corporate Training: Providing training and people management solutions to over 1,400 companies, reaching more than 2 million employees.
Higher Education: Partnering with universities to offer over 220 undergraduate, postgraduate, and MBA courses, benefiting more than 130,000 students through their Online Program Management (OPM) projects.
Student Learning Platforms: Operating Passei Direto, Brazil's largest study network, with over 46 million registered users and 16 million teaching materials.
Challenge
The main challenge that UOL EdTech’s clients face is effectively upskilling and reskilling their workforce to keep pace with rapid technological advancements and market changes. Many companies struggle with engaging employees in continuous learning, measuring the impact of training, and integrating digital education into their existing business strategies. Additionally, higher education institutions seek scalable and innovative solutions to expand their online course offerings and improve student retention. UOL EdTech addresses these challenges by providing customized, tech-driven learning solutions tailored to corporate and academic needs.
Related areas
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Business
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Marketing
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Product
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Data
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Engineering
My responsabilities for all projects
Co-creating in the development of educational methodology
Developed comprehensive style guides and guidelines for third-party professionals, ensuring alignment with brand standards
Supervised the development team, reviewed deliverables, and ensured accurate implementation of design specifications
Conducted client consultations to gather materials and understand project requirements, translating them into actionable design solutions.
Monitoring strategic metrics (OKR/KPI)
Analysis of dashboard/tool performance (LMS)
Participation in the management and creation of the roadmap
Presentation and alignment of findings with the technology and business areas for the implementation of functionalities
Participation in agile rites together with business and technology
Principles and beliefs
2018
ux/ ui/ id
This course is designed to onboard new Outback employees by introducing the company’s history, culture, and core values. Through engaging videos, interactive content, and real employee testimonials, it ensures a smooth integration, fostering alignment with Outback’s principles in both restaurant and office environments.
Designed for 9k employess.
How to take care our business?
2017
ux/ ui/ id
This course is an e-learning program designed to educate Banco Santander employees on corporate compliance. It covers essential topics such as ethics, data protection, risk management, anti-corruption policies, and regulatory compliance, ensuring that employees understand and follow company guidelines while making informed decisions in their daily work.
It was designed for the Brazil chapter, around
48K employees in different areas.