Case Study
BR - SP
2009 - 2025
Principles
and beliefs
www.bloominbrands.com
Mar 2019
Type: Responsive
Comisioned by: UOL Edtech
Challenge
The challenge of this project is to effectively communicate and instill Outback’s culture, principles, and beliefs (PB&R) in new employees through an engaging and scalable online course. It must ensure cultural alignment, maintain engagement, and be adaptable for different languages while integrating seamlessly into work environments. Using real employee testimonials in a documentary-style format adds authenticity, but the content must also be inspiring, easy to retain, and applicable in daily interactions to truly reinforce Outback’s identity.
Team
Davi Januário
Product Designer
Eryka Ishida
Instructional Designer
Claudia Myashita
Illustrator
Juliana Caleffi
Project Owner
12 professionals
of several areas
My responsabilities
1 - User research
2 - Flow design
3 - Visual concept and interaction design
4 - Prototyping and usability testing
5 - Handoff
Duration
3 sprints (45 days)
Tools
Impacts
93%
Course completion rate
82%
Quiz & Assessment score
61%
Onboarding time reduction
28K
Cost saving / per month
Visual and Interactions
DublinBR - SP
2018
Outcome
The final solution is a multimedia onboarding experience designed to seamlessly integrate new employees into Outback’s culture, principles, and beliefs. By combining documentary-style storytelling with interactive learning, the course fosters a deep connection with the company’s identity from day one. Employees engage with authentic testimonials, visually dynamic content, and microlearning modules that enhance retention and real-world application. Designed for both restaurant and back-office environments, the interface is intuitive, responsive, and adaptable for future localization. This structured approach not only strengthens cultural alignment but also empowers employees to embody Outback’s values in their daily interactions.
Learning
Developing the Outback Onboarding Course provided key insights into designing an engaging and scalable e-learning experience that fosters cultural alignment. One of the most valuable learnings was the power of storytelling, using real employee testimonials created an authentic and relatable connection, making the content more impactful. Additionally, adopting a microlearning approach improved knowledge retention and engagement, ensuring that employees could absorb key concepts without feeling overwhelmed.
From a technical perspective, optimizing the interface for both tablets and desktops was essential for accessibility across different work environments. We also recognized the importance of interactive learning elements, such as infographics and quizzes, to reinforce key principles beyond passive video consumption. Lastly, considering future localization and cultural adaptation highlighted the need for flexible content structures that could evolve without losing consistency.
Overall, this project reinforced that a well-designed onboarding experience not only accelerates employee integration and productivity but also strengthens long-term engagement and brand consistency across global teams.
