Case Study
BR - SP / IE - Dublin
2020 - 2024
Challenge
The login flow for companies should maintain Itaú's trusted reputation by balancing security, regulatory compliance, and a seamless user experience.
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Remember Me Option: Add a step that allows users to enable the "Remember Me" option, so they can quickly access the app in the future without needing to log in repeatedly, while still maintaining security.
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Biometric Authentication: Implement a secure biometric verification step, such as facial recognition or fingerprint scanning, to verify user identity and enhance security
Team
Davi Januário
Product Designer
Leonardo Bucci
Product Management
Marcus Moratore
Tech Leader
My responsabilities
1 - User research
2 - Flow design
3 - Visual and interaction design
4 - Prototyping and usability testing
Duration
1 sprint (15 dias)
Tools
Visual and Interactions
BR - SP / IE - Dublin
2009 - 2024
Learning
Testing Early to Identify Friction Points: Continuous user testing throughout the design phase revealed common pain points, such as difficulty remembering passwords or confusion over two-factor authentication. These insights allowed us to refine the flow, making the login experience smoother and more user-friendly.
Collaboration Drives Better Solutions:
Working closely with development, security, and product teams was critical in finding the right balance between security and convenience. Their input helped ensure that the login process was not only user-friendly but also met the highest security standards.
