Case Study
BR - SP / IE - Dublin
2020 - 2024
Tools
Patient
journey
www.dasa.com.br
Mar 2020 / Jun 2024
Type: Responsive plataform
Comissioned by: Dasa S.A
Context
Dasa is the largest integrated healthcare network in Brazil. It is part of the lives of more than 20 million people each year, with high technology, intuitive experience and an attitude ahead of its time. With more than 50,000 employees and 250,000 partner doctors, it exists to be the healthcare that people want and that the world needs, being present at all stages of care.
In total, there are 15 reference hospitals (considering its own network, inorganic growth and businesses that are still awaiting approval from regulatory agencies) and more than 59 brands between diagnostic medicine and hospitals, distributed across more than 900 units in Brazil.
KPIs relationates
Satisfaction
Csat
Efficiency
Share/ Rollout
Contact rate
TMO
Revenue
Convertion
No show
Challenge
Dasa wants to ensure agile, uncomplicated and frictionless navigation in the healthcare journey, for both patients and doctors, through its management platform Nav, and also to offer to employees integrated and innovative corporate healthcare solutions in their work routine.
Related areas
Business
Marketing
Product
Data
Engineering
My responsabilities for all projects
Monitoring strategic metrics (OKR/KPI)
Analysis of dashboard/tool performance
Participation in the management and creation of the roadmap
Maintenance of the design backlog integrated with the engineering backlog
Management of the product's future vision
Presentation and alignment of findings with the technology and business areas for the implementation of functionalities
Participation in agile rites together with business and technology
Ensuring user satisfaction when using the platform
NAVpro - Online medical care
2009 - 2024
Platform for online healthcare, called NAV pro, Focused on solving the needs of doctors, where they could record diagnoses and prognoses, analyse medical history during real-time consultations with the patient as search and modify information after the consult.
Its main user is the team of registered doctors (around 20k people).
CDC - Costumer service Center
2009 - 2024
The platform is used to schedule medical exams and clinical consultations by telephone or in physical units. It is also possible to conduct searches to view patient histories and offers of exclusive and specific services.
Its main user is an internal team of customer service staff (around 2k people).
Learning
Working on this projects as a product designer has broadened my understanding of the industry’s complexities. One of the most critical lessons was the importance of integration and collaboration. Developing a platform that integrates seamlessly with various backend and frontend systems taught me the value of robust architecture and the role of interoperability. Ensuring scalability and flexibility allowed us to accommodate diverse data sources and interfaces effectively.
These projects also highlighted the significance of user-centered design and automation. By focusing on the needs of doctors and internal teams, we created an interactive interface that facilitated ease of use and reduced manual tasks.
This experience taught me how integrating advanced technologies can significantly enhance platform capabilities and user experience. Overall, this journey has reinforced my commitment to designing innovative and empathetic solutions that address the unique challenges of the health tech sector.
